Your product has

faultlines you can't see.

I find them.

23 years. Intuit, PayPal, Cisco, Amazon, IBM. A forensic UX auditor who maps where products lose users, trust, and revenue - then builds the fix.

Explore my journey

Leadership → image of mentoring sessions, team collaboration, or guiding workshops.

Scalability → image of design systems, modular UI blocks, or global reach visuals.

Innovation → image of futuristic interfaces, prototypes, or experimental ideas.

Impact → image of growth charts, adoption curves, or outcomes-driven dashboards.

Velocity → image of streamlined workflows, fast-moving visuals, or systems diagrams.

Trust → image symbolizing security, handshakes, or smooth financial transactions.

Problem-Solving → image of sketches, whiteboards, or design sprint session.

User-Centered → image of people engaging with digital products / research workshop.

Bangalore

©Anil Soman

Brands

Highlights of my collaborations with global brands where design drove trust, efficiency, and product innovation at scale.

Intuit

Designing for Financial Confidence

PayPal

Building Trust in Transactions

Cisco

Scaling Design Systems

Amazon

Designing for Efficiency at Scale

IBM

Transforming Enterprise and Client Product Experiences

Cognizant

Driving Enterprise Design Leadership

Samsung

Exploring Consumer-Centric Design

Unilever

Designing for Everyday Impact

Takeda

Designing for Healthcare Innovation

Amgen

Simplifying Pharma Ecosystems

Asian Paints

Reimagining Manufacturing Experiences

Airtel

Shaping Telecom Transitions

Infosys

Partnering on Measuring Employee Skills & Maturity

Thyssenkrupp

Designing for Industrial Efficiency

Chevron

Energizing Digital Workflows

Continental

Driving Experiences in Automotive Systems

Intuit

Designing for Financial Confidence

PayPal

Building Trust in Transactions

Cisco

Scaling Design Systems

Amazon

Designing for Efficiency at Scale

IBM

Transforming Enterprise Experiences

Cognizant

Driving Enterprise Design Leadership

Samsung

Exploring Consumer-Centric Design

Unilever

Designing for Everyday Impact

Keep scrolling

Algorithms

A Hybrid Approach to Problem-Solving

Heuristics

Work

View case

Approach

Leadership, Problem Solving, and Product Outcomes

My approach to design leadership blends user-centered problem solving with a focus on measurable outcomes. By scaling teams, applying a hybrid of data-driven algorithms and intuitive heuristics, and grounding solutions in relevance and predictability, I help enterprises transform complexity into trusted, scalable products that deliver real business impact.

Leadership → how to scale teams + vision.

Leadership = scaling teams and vision

I believe design leadership is about scaling people, systems, and outcomes - not just interfaces.

Problem Solving → how this approach complexity with hybrid thinking.

Problem Solving = algorithms + heuristics + psychology

How I approach complexity with hybrid thinking

Product Outcomes → the tangible business/user results that prove this approach works.

Product Outcomes = measurable adoption, trust, and efficiency.

The tangible business/user results that prove my approach works

Share insights

Designing clarity at the intersection of business, data, and human experience.

Let’s connect on LinkedIn

Join me to exchange ideas, uncover opportunities, and spark meaningful conversations about design and product leadership.